Everyone Always Talks About The Future Of Web Video, But What’s The Present?
Yesterday I read an article titled Americans spend eight hours a day on screens. That doesn’t just mean computers, it’s all types of screens…televisions, computer monitors, cellphones, store displays, GPS units, movie screens, etc.
Not very shocking. If anything, I’d expect it to be higher.
What I found interesting was that the number of roughly 8.5 hours stayed fairly consistent in every age range. Only the medium changed. For example, those over 65 watched TV twice as long each day as those 18-24…but the younger ones were on the computer far more than the seniors.
As someone who’s putting out a web video show, what really surprised me was this statistic…out of the 8.5+ HOURS per day in front of screens, the average American spends just 2 MINUTES per day watching video on their computer.
If you think YouTube is a big deal now, just wait until next year when the average person views 4 minutes per day.
Web video is still a baby, accounting for less than 1% of total video viewed. That’s why there’s not much money in it. Not yet…but there will be. Viewing habits are changing and advertising dollars always follow the eyes.
If you pay attention you’ll notice that a handful of smart companies have already started moving ad dollars from TV to web video.
It’s like water trickling through a crack in a dam. And we all know what will eventually happens once the dam gets that first crack…
